Cross River Mall A observation study!

About Cross River Mall: Cross River Mall is built on 2.5 lakh sq. feet and was launched by “Sun city” Projects on 18th June 2006.It is known as Delhi's longest mall. It houses big brands in the field of fashion, lifestyle, food & beverage, entertainment and leisure, all-in-one, a world class mega mall.
Various Shops in Cross river Mall

Retail stores and outlets – over three dozen (37), Food joints- approximately one dozen, Services –half dozen, Kids and amusement – half dozen (All approximately on 2008)

Retail stores and outlets- In this mall there are over three dozen shops like wise-Vedha Collections, Pantaloons, Cottons ,Action ,Incense ,Woodland ,Hallmark ,Levi’s ,Excalibur, Nike, Reid & Taylor ,World of Titan, Portland ,Priknit ,Satya Paul ,Meena Bazaar ,Reebok ,Allen Solly , Ritu Kumar, Provogue ,Van Heusen ,Rich Look ,Diwan Sahib, Tycoon , Bossini ,VIP ,Denis Parker, Study By Janak ,Dayal Opticals ,Sony,Citizen ,Louis Phileppe ,Koutons ,USI ,CTC & Pepe Jeans .

Food joints : Here approximately one dozen food joints are available like wise- McDonalds, Baskin Robbins (Ice-cream parlour ) , Eleven O Eleven ,Flaming Wok ,Papa Jones ,Haldiram , Le chef ,Kabab Gallery ,Checking ,Java Green & Dosa Junctio.

Services & kids Entertainment: Amusements, Hutch tele com.,Fun Cinemas ,Book Shoppe & Keune The Saloon.

Catchy point of this Mall : Some points are as follows like Scary house for amusement/recreation, Bowling , Open air restaurant and banquet hall ,F & M disco point and restaurant , Book Shoppe (book store),Pantaloons store ,McDonalds ,Travel port (traveling accuracies) Haldiram food chain.

Where mall is Lacking : Some points regarding lacking are as follows- More than 40% shops are closed, cause that shops are not achieving their break even, The near by gentry is not so potential, In every 2 to 3 km distance there is a mall, like 3Cs, EDM, Pacific so gentry is divided ,No easy conveyance available for this Mall, There is lack of good retail chain (like Big bazaar & Shopper stops), Cinemas ticket is costly rather than near by malls, Front is not well furnished, bricks and anti interlocking tiles are scattered over there & Not well arrangement of weekend entertainment activities so Footfall is same no mater is its weekend or not.

Suggestion regarding lacking: some suggestion are as follows - Cross river Mall has a great ambiance and food range so it should be maximum utilize not optimum, Front should be well furnished, because first impression is the last one, Conveyance is not so easy available to the mall so parking charges should be reduced for public, There is a demand of good retail chain like Big bazaar, that increase the crowd of mall, Close shops(offer seeking) are not a wise decision shop can be converted in to “Meena bazaar” like EDM mall (local bazaar = local price ) ,Mall should be issue some discount card worth rupees 200,500 and 1000 for shopping discount, parking and free entertainment facility like Metro-walk mall west Delhi, In the Mall(at campus)a lot of beggar are moving that disturbed the gentry of the Mall, it should be resolved, Mall should be start awareness campaign in near by local area to divert the consumer towards cross river mall, Management body of this mall is not so interested in consumer feedback programs (as we people talked to marketing head of Mall Mr. Pradeep Verma), they should have keen about it & Mall should be conducted events conditionally and occasionally

Note: This observation is done in a very small span of time so it accuracy can be differ in real scenario, This is the combine study of me and my friends Nitesh Bhatia, Devender Pal, Vandana, Ruchi, Swati & Ashish Mall.


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